Talladega Alabama Motor Speedway

Talladega Alabama Speedway 2020 Races Events and Reviews

Talladega Superspeedway was recently pleased by NASCAR with the 2019 Track marketing and communications prize for the promotional efforts performed all through the 2019 season of the $50 million Transformation infield project presented by Graybar, along with the celebration of historic track fifth anniversary.

The recipients of the NASCAR team and track awards, which were voted on by a panel of judges consisting of professionals from outside the NASCAR industry, were announced during the NASCAR marketing and communications webinar in Charlotte, North Carolina, recently. The track got recognition for its multifaceted marketing and communications programs, initiatives, and campaigns that supported the full transformation project, which was split into 2 phases. From the primary announcement in July 2018 to the groundbreaking of the project until the project is done (October 2019), track officials communicated detailed information via different platforms to keep the media, fans, and NASCAR family informed every step of the way. See more information here https://liquidhelpenergy.com/best-energy-drink/

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The bigger part of the tracks 2019 marketing campaigns was positioned on the centerpiece of the project, the one-of-a-type Talladega Garage experience as well as the first fifty years of speed in Alabama. Advertising was convened via a host of means, including social, digital, direct mail, TV, email, radio, and digital billboards, in addition to having a presence at more than fifty grassroots promotional events.

On the public relations front, the track hosted twenty media events and press conferences incorporating present NASCAR drivers and legends, as well as launched biweekly to weekly updates through social media and press releases to offer the most improved construction progress information.

The completion of Phase 2 came in the fall and added the private, reserved Alabama Gang Superstretch RV place and the Talladega Garage experience, which specs a big range of fan/family-friendly engagement and social places with up-close viewing areas in the NASCAR cup series garage bays, the big Big Bills social club, Gatorade victory lane access, the six-hundred person Pit Road club that offers fans a birds-eye-view of Pit Road and more.

The Talladega Garage experience was made with the fans in mind to make an experience like no other by offering unprecedented access to the sport. It is an extension of Talladega Superspeedway maker and NASCAR founder Bill France Sr. Vision when he built the track in 1968-69. The same fun and energy that was around then were brought back to life in 2019.

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